Interview with Cesar V. Teague
Today, Tyler R. Tichelaar of Reader Views is pleased to interview Cesar Teague, who is here to talk about his new book “PLAN B: 5 Differences That Make a Difference in Your Small/Home Business.” Cesar Viana Teague, MBA, CSL, has experience encompassing international sales, marketing, and management. Starting at Merrill Lynch International, he moved into sales management, building distributor networks in North America. He continues to help develop new businesses and to coach entrepreneurs and independent distributors. His training includes an MBA from Golden Gate University, a BSc in economics from the University of San Francisco, plus training from Speaking Circles International, MethodSpeaking, NLP Coaching, Leadership Training, and Landmark Forum. He is also a Certified Seminar Leader. He volunteers as a business coach at the San Francisco Renaissance Entrepreneurship Center, and at SCORE, helping small and home business owners to reach the next level.
Tyler: When you speak of pain and frustration, what do you mean? I assume you mean in the workplace? What are some examples of that pain and frustration that you feel your book can help to solve? Cesar: Yes, in the workplace and in life in general. This is about taking your life back and getting off the hamster treadmill. I see various folks just stuck and sick and tired of being sick and tired of not having enough money, being in shallow relationships, and feeling like a robot for someone else. The concepts and differences discussed here will help to clear up the frustration of not having and being all that you can be, as well as increasing your wealth in finance, health, and relationships. Tyler: What made you decide to title the book “Plan B”? Cesar: Well, I think a lot of folks can instantly understand what I mean when I say Plan B….Most have a Plan A or regular job, but no back-up plan. This gives people a way to create something exciting and to generate extra cash flow from it, while creating more security in their lives. Tyler: Given the economy today, do you think everyone needs a back-up plan, and what would count as a legitimate back-up plan in your opinion? Cesar: Yes, I believe a back-up plan is critical these days. A legitimate plan is one that will not interfere with what you’re doing now (assuming you’re employed) and is something you’re doing for YOU! This can start off being part-time and develop into full-time when it makes sense to transition. You want to be involved in either an online business that’s established and proven over at least five years, or an offline business that you’re creating from scratch. Tyler: Cesar, what do you think holds people back from creating a Plan B, and how can they overcome whatever it is holding them back? Cesar: I think fear of the unknown, a limiting mindset, and just not having a system or organized game plan that clarifies where and how you want to move forward are what hold people back. To overcome this, you need to start with a strong Vision or Mission of what your time here is meant to represent and what significant contribution you plan to make, even after you’re gone. That will move anyone! Tyler: Without giving away too much, Cesar, would you provide an overview of what are the “5 Differences that Make a Difference”? Cesar: Sure. Basically what I’ve done is narrow down the various activities that I was doing and other successful people were doing that were working and helping to make their businesses click. These are the 5 Differences to focus on. If you do follow those differences, you too will get better results in your own business. They are: Multiplication versus Addition in Your Activities, Success versus Struggle Mindset, Focus & Flow, Aligning Opportunities & Goals, and the fifth difference—Actions Steps for Geometric Gains. By being prepared in these five areas, you’ll be able to reach the next level in your small or home business. Tyler: What do you think is the biggest difficulty people face when they want to start a small business? Cesar: It’s Taking Action…the right action. Taking that step into the realm of being a business owner requires the right mindset. With the right thoughts and mindset, the most effective action will follow. Once you make a shift to being a small or home business owner, when you wake up and see the boss in the mirror, there’s no turning back. It also gets very exciting to see results happen, and then you realize and question why you haven’t done this sooner! Tyler: What would you say is the right mindset? Determination, positive thinking, refusal to fail? Cesar: Yes, all the above and truly seeing things as half-full rather than half-empty. That’s called Asset Based thinking, more than just positive thinking. Also looking for the how, asking the right questions, instead of saying “Why Me?” and remaining stuck. If your Vision is strong enough, you will always find a way with or without some coaching help. Tyler: Will you explain a bit more about Asset Based thinking? I like the term but want to make sure I understand it. Cesar: Well, the term comes from an excellent book called “Change the Way You See Everything” by Cramer and Wasiak. As they have stated, Asset Based thinking is more of a cognitive process that helps you to identify your assets—strengths, talents, synergies, and possibilities—that are available in you, other people, and situations. It takes positive thinking into a whole new level of engagement, adding in the action and traction, so you can make the best of any challenge. Tyler: In the book, you talk about how people who own their own businesses can go from “being stuck in a full-time job and a part-time life to having a full-time life and a part-time job—living life on your own terms.” Would you say that is the primary reason—freedom—why people should own their own business? Cesar: Exactly! The business is an expression of who you are, your unique passion, and the contribution you’re making to yourself, your family, friends, and community. Once you’ve reached that level, the freedom is so worth it, and the fulfillment you feel is priceless. Tyler: A lot of small business owners, however, end up working more hours than ever before and feeling trapped by their jobs. Do you have any advice in “Plan B” to avoid that situation? Cesar: That’s very true and I was going to say that it’s important not to get caught up in working too much, chasing the dream, and being out of balance. My advice, which I practice myself, is to take a step back, sharpen the saw as they say, and do your Wheel of Life balance chart. This way, you can immediately see where the flow and synergy is working, and where it is lacking. It’s not a question of good or bad, right or wrong—just where it’s not in balance. I’ve included this worksheet at the back of the book for all to use. Tyler: Will you tell us a little about what you mean by Multiplication vs. Addition as part of the first difference? Cesar: Yes, that means that you need to look at those activities that are most effective in getting your results. What are the few key activities you’re doing that are generating 80 percent of your results? How can you expand on these? And what should you do about the other activities that are perhaps somewhat important, but not urgent? There’s a worksheet included in the book you can use to help identify these called the 4 Quadrants. I also go into more detail in examining typical daily activities most small/home business folks do in the 5th Difference. Tyler: Cesar, you also mentioned “Geometric Gains.” That’s a term I’m not familiar with—is it about measuring how much money you make, or is it more than that? Will you give us a definition of it, please? Cesar: Yes quite right. It is more than just about money. Geometric gains means multiplying your beneficial results, achieving gains that are holistic and balanced with other important areas of your life, all at the same time, for maximum fulfillment. Who says you can’t have it all? Tyler: Of all the information included in “Plan B,” what piece of information did you find most difficult to learn for yourself? Cesar: I find that the most difficult to do alone, consistently anyway without a Coach, is taking Focused Action. The 5th Difference—where you remain focused on your Daily Method of Operation (DMO) and Income Producing Activities (IPA’s), without getting sidetracked into those “urgent but unimportant” activities. This includes not multi-tasking, which wastes time in the long run. Tyler: For someone starting up a business, what is the first or most important piece of advice you would give him or her? Cesar: It would be to make sure and create your Business Plan as soon as possible. You’ve heard the saying, “If you fail to plan, you plan to fail.” Well, rather than just leaving it at that, I’ve tried to be part of the solution again here and have provided the 28-page Key Planner for Preparing Your Business Plan in the book. When completed, you can even take this to the bank, or present it to Angel investors for your business. This is your roadmap to success. Your blueprint for success is in your mind and discussed in the Plan B book as well. Tyler: What is next for you, Cesar? Do you plan to write more books, or host seminars or coaching sessions? Cesar: Yes, I’m coming out with another book next year and will continue to support those who need my help with business coaching. I may host seminars in the new year when my schedule frees up a bit. Tyler: Will you tell us a little of what the next book will be about? Cesar: Yes, the working title is called “Between the Points—5 Ways to Empower Yourself in the Gap.” This has to do with those thoughts, mind chatter actually, that take over when you’re between activities—at work or even between tennis points—which significantly influence your next actions and results. Fundamentally, it combines Sports Psychology with Law of Attraction principles. One of the 5 Ways is called the Principle of Imagery. Tyler: Great, Cesar. We’ll look forward to seeing the next book. In the meantime, will you tell us about your website and what additional information may be found there about “PLAN B: 5 Differences That Make a Difference in Your Small/Home Business?” Cesar: Thank you! My new website should be up shortly at www.HomeBusinessCoach.org. There you will find some resources and tools to use in your business. Whether you’re just thinking of getting started and looking at different options, or expanding your small/home business, you can contact me there if you need some support with your business plan or in coaching and accountability to succeed. Thanks very much and all the best! Tyler: Thank you, Cesar, for the interview, and all the best to you in promoting “PLAN B: 5 Differences That Make a Difference in Your Small/Home Business.”
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