Many authors are writers first and marketers second, and although it takes writing the book to market it…without the marketing in place the book won’t get to readers. It is a vicious cycle, but somewhere in there, the author can find the perfect timing and come up with a balanced formula that can work for them. Here are some tips:
· Although online stores are an awesome way to get books out there, the author should also think local in order to get a jump start on sales through book events planning.
· The best time to plan local events is 6 -3 months before the book is out. The author should come up with a list of possible book stores that might be interested in hosting a book launch, signing or speaking event.
· Visiting the store and establishing a positive relationship with the sales staff and management before approaching them with a book pitch is not only wise…it is necessary. So, the author needs to allocate that time to build up these relationships before the book is in production. Mentioning their upcoming book is OK, as long as it sounds like sharing a comment and not like a pitch.
· When the time comes, and there are galleys available, the author should then present the pitch by following their regular process and not expect special treatment.
· The author should always remember that he/she is not the only one trying to get their book into the store, and that to the end, creating a positive can go a long way.
In the end, we are all humans, and if given the choice the bookstore will always choose the product that they think will sell, but they will also prefer to work with the author they already know to be nice, easy to work with, and that can have their back by being available to fill in gaps on their events calendar. For more information on how we can help authors visit us at www.readerviews.com.