The first thing an author does when promoting their book is to try to get media attention for their new title. This is why publicists request a number of copies to giveaway to magazines, newspapers, bloggers, etc., in the hopes of getting a review published in one of their issues. These are considered credible by the audience as they are not sponsored by the author. But to be noticed by the media within the vast releases of new titles happening every year is currently, by all mean, a long shot. This is why considering advertising books is a must. The question we need to ask is where and how. Here are some tips:
· Make a decision on your target. Do you want to target directly to all readers, a specific genre audience, or bookstores and libraries? This first step will establish the marketing strategy to follow on all other promotional efforts of the title’s campaign.
· Check out the catalogs and magazines you are interested in. Remember that the number of followers or contacts is not as important as the quality of the audience. If the publication’s audience you are listing the title with is not the title’s audience, then most likely the effort will not be effective.
· Determine the time you wish the listing to run. It is my experience that one issue is not enough, unless you choose the issue that has some significance with the topic of your title. For example run a war related title in the issue that will be going out with a Veteran’s day feature.
· Finally, when looking into budgeting in some listings, consider electronic issues as they are not only less expensive, they will also remain on the internet to be found by readers.
Advertising might be the one thing nowadays that will jumpstart some promotion on new titles, especially for Indies. Being smart about it when strategizing how to spend on advertising is what will determine how effective the listing investment will be. For more information on how our magazine can help visit www.firstchapterplus.com.