I recently read a few articles on the internet with 2017 trend predictions in the publishing industry. Some said eBook sales would be predominant this year, others spoke about the growth of Indie publishing and overload of the market. In all honesty, these predictions aren’t anything new. Since digital technology ventured into the publishing industry, we have seen the number of eBooks and Indie publishers grow. Yet, printed books and magazines are still around! In my opinion, I think the trend will be that of just giving the audience more choices, not just on topics and stories available to readers, but also on formatting preferences. Having said that, as formatting choices and authors multiply for readers, marketing strategies and marketers offering services for authors are also on the rise; this can be confusing making it very difficult for Indies to figure out. Below are some tips on how to navigate all the marketing choices out there to decide a strategy.
· Do not focus in the differences of today vs. yesterday. Before, we had the basic paperback and hardcover. Now there are audio books, epub, mobi, pdf, and many other digital formats on top of the printed books. Yet, they are just formats, which mean that you will make your book available to all preferences readers might have…that’s all. What this really means is that the marketing strategy will have to be expanded to include the different options the author’s audience might prefer.
· Do your homework on marketing services and companies. Authors many times just delegate the marketing before learning the basics, and this is a mistake. No one is as interested as the author is in selling their book, so why delegate the promotion and marketing to someone else? It is imperative that whoever markets the book is on the same page with the author and publishing company. Marketing is based on teamwork, and the author should be involved, as he is the one who determined the audience he wrote the book for.
· In an era of infinite possibilities and choices for the audience, target marketing is a must, but this does not mean that all other markets should be ignored!
An authors’ job used to be to write, and the traditional publishers would market and sell their book. But, make no mistake they were also promoters as they also sold themselves during book signings and other events and appearances. The difference today is that the events now happen on the internet also, and as an Indie author, they decide how their book will be promoted. For more information on how we can help Authors visit us at www.readerviews.com.