Planning for Next Year by Susan Violante


It’s that time of the year when we are rushing to finish all of our projects before the Holidays so that we can focus on the shopping, get- togethers, gift exchanges, and yes, enjoying ourselves! But before we get to that we also must take the time to come up with marketing goals for our books next year if we want to have a strategic plan that can better the chances of accomplishing your goals.

It was in this frame of mind that I attended a webinar about content strategizing and marketing hosted by Infusion Soft. I must say that my intentions were to get marketing inspiration for my own goals as Managing Editor for Reader Views. But the inspiration I got went further as ideas came flowing for book publicity as well! So much for finishing projects to be able to relax! I know what I will be doing over the next couples of weeks, and can’t wait to begin starting ideas of how to come up with ways to apply what I’ve learned to your books! In the meantime, here are a few tips on what to take into account when thinking about your marketing goals for next year:

  • Figure out as much as you can about your audience by creating open conversations through blog commenting.
  • Find out what social networks or platforms other than Facebook your audience uses.
  • Check out other authors’ webpage designs and blog contents and compare them with what you’ve been doing.
  • Once you check out your audience and other authors look into: 
    • When was the last time you revamped you website?
    • What does your promoting budget look like for the next year?
    • Will your target market be the same or are there other types of books coming out?
    • Are you happy with your brand design or do you need to brand yourself?

All of these answers will be needed when planning your year, so you might as well get started while relaxing by browsing through the Internet. It will be worth it to know all these once I get my notes together and share in my editorials in January!