Marketing through Photos and Images

Images can be key tools when promoting and marketing your books. Here are a few tips on how to make the most of your book images. 

Some books have at least a couple of images connected with them—the cover and the author photograph. Other books also have numerous interior pictures, illustrations or other types of images and art work. All of these images can help to promote your book. The idea is to identify which images are great to use for marketing before the book is published, and put in place a marketing plan using the images.

Make Sure You Have the Right Types of Images

It is important to have the right image specs. When meeting with your artist, photographer or illustrator, make sure they provide you with high and low resolution jpeg files on all art work. This will guarantee their quick availability to use on the internet or in printed marketing materials when your campaign is in place. Sometimes images will be given to you in tiff format, which is better in some cases. However jpeg format works with most, if not all different systems. These graphics, if designed or produced by someone other than you, will have certain rights that might limit their use. Make sure you understand what you are allowed to do or not do with them to avoid future problems. The best thing even if a little more expensive, is to obtain unlimited use rights or specify the production of marketing and other products that might bring income, such as t-shirts…etc., this way you won’t have to go back to get permission to use and edit for each marketing project you might want to launch.

Another wise thing to do is take a quick class or you-tube on how to use Photoshop, or any other photo editing software. This will save you time and money when designing promoting and marketing tools. Depending on what your plans are, and which online system you plan to use, the graphics might have different requirements, so it is always useful to know how to edit them quickly.

Here are Some Ideas to Market Your Book Images 

Websites: The first thing an author will need to create and build their platform is a website, and yet, many Indie authors skip the website altogether! Having a website not only creates a place where readers can gather and find out more about you, your books and your events, it also creates your brand as an author. First time authors starting out with their first website must make sure the website resembles their book cover or reflects their book’s content. Talk to your website designer so the best use of the cover and other images can be made. Use those images as a preview so people will want to buy the book. This is one way to use the book’s images to promote the book.

Blog: A website with no activity will not do the trick. Authors need to make sure the website connects them to their fans, so it needs to be interactive. This is the benefit of adding a blog. When you are creating your brand you want the images and color themes to identify with your products. This is why you may want your blog to reflect the theme and content of your book and your author persona as well. The author picture from the book will identify you and connect you directly to your product, so why use a different one? You can then use your other images to post in your blog, a couple at a time. Here is one place you will want to make sure you have a lot of jpeg images available, so if you are going to post a blog daily or even just a couple of times a week, your images are all readily available to you and already cropped and sized as needed to save you from spending a lot of time on preparation.

Online Photo Albums: In this age of social networking, people love to look at each other’s photos. So much so, that most postings on Facebook are done through an image. Whether you’re on Facebook, Instagram, your website, or another site that allows you to upload photos or images to an album, a photo album for your book, events, or even about the main topic of the book, creating a photo album is always a great idea. People will be more interested in your book if they can see some of the images. And don’t be afraid to alternate some of these images for your profile photo as well.

Book Preview Videos: There is no better way to make the story in your book come alive than seeing it on a book video. Having a video made of your book can be tricky, and should be done by a professional to obtain an effective tool that will hook the reader and convince them to check out the book. There are several professional book promotion companies, and yes, Reader Views is one of them. When picking one, do not go solely by their prices - check out samples of their work, and other options offered. Make sure they allow you to use your own pictures as well as stock pictures. Getting the books graphics in the video is vital. You may want to include a voiceover script or have one made for you that will help you match up the spoken words with the proper images to give your video “movie-type” flair.  If your book doesn’t have a lot of images, here is a reason to find additional images, provided you pay for them or use royalty-free images that will help you promote the book. A good book video producer will help you find additional images, and even animations that will go with your book.

Postcards and Other Marketing Pieces: Bookmarks and book cover business cards are not the only way to create handouts. Let’s face it printing handouts can get expensive, so why not earn income from them? For example if you’ve written a history or travel book, why not turn your images into your own postcard line. If the tourists are likely to buy your book, they’ll buy your postcards also, and because postcards are generally low cost items, you may be likely to sell a large quantity of them. You can do the same with your book marketing pieces—pick five or six of your best images and make t-shirts, tote bags, note pads, and bookmarker series.  For children’s books you could have a bookmarker for each character in the book or children’s trading cards! Even if you don’t mention your book on all of these items, you can earn additional income from your images, and you can sell these products in addition to your book on your website, and even on Amazon.

The local gift shop might not sell books, but they might be able to sell calendars or t-shirts. Don’t limit yourself. Market and sell your images, with or without your book.

People love to look at pictures and images are attention grabbers. Use images to gain attention and promote your book in every way possible. Being creative with those images can generate additional income for the author as well! For more information on how Reader Views can help authors click here.