As the first editorial of the year, this topic felt awesome to explore. The truth is that if we need to get from point A to point B geographically speaking, we need directions. So why wouldn’t it be the same when publishing and marketing a book? Here are some tips on mapping.
· Start by drafting bullet points. Just like a to-do list, we need to spit the ideas out of our brain and write them down to visualize what needs to be done.
· Then tackle each point as a mini-goal. Note which one needs to be obtained first, in order for the next one to be possible, and then organize them in sequence.
· Break down each mini-goal into tasks and organize those in sequence.
· Under each task, list any information needed to get it done. (If we are talking about promotion, it could be a list of websites to post an ad, for example. If we are talking about a story map, it could be characters to be introduced in the first chapter or important events in the chapter, if developing the plot).
· Once a global map has been developed, it can be used to establish deadlines for each goal. Make sure these deadlines are realistic by including other involved parties’ guidelines, timing, and real-time needed to accomplish tasks. It is better to give yourself space and finish early rather than the other way around.
· Keep focused on the task on hand but don’t lose sight of the ultimate goal.
In the end always remember that mapping is a tool to visualize the road to a goal. However, there are always hidden shortcuts and detours on the way, so don’t set your map in stone, just keep updating it according to what you find on your road trip! For more information on how we can help authors in all aspects of their publishing and publicity journey, visit us at www.readerviews.com and www.ihavesomethingtosaypress.com.