All Authors know the importance of an interesting front cover to hook the reader, yet many ignore the true purpose of the back cover. Even if the front cover gets the attention of a reader while passing by the shelves either at their local bookstore or their go-to online store, the front cover is not what will close the deal. What will actually get the reader to open the book is the back cover. This is why it is critical to sales that the back cover is put together strategically. Yet, many of the Indie books worth reading that have come my way show very little thought in them by showing only the author’s picture, bio and a short synopsis, but no endorsements. Here are some tips on getting endorsements for the back cover.
· Be selective when choosing who to ask. All endorsements are awesome, however if we wish to target our specific audience, the endorsement should speak to them. Another author on the specific genre could do the trick, a specialist on the book’s topic, an editor of a publication that covers books, or even a book review quote can also give the credibility needed to close the deal for the reader.
· Don’t be afraid to ask, and even offer to pay the endorser for their time. We hear everywhere that paying for any kind of review and publicity is a no. However, if you are asking someone to take time out of their own schedule to read your manuscript and provide a back cover endorsement, this is no longer a review…it is a service to the author.
· Send the finished manuscript for editorial reviews before publishing to be able to quote them as endorsements on the back cover as well.
· There is no specific good number of endorsements, just remember that they need to be short, and have a sound-bite quality to them to resonate on the reader’s mind.