I can’t count the number of times I was misled by a title. A book title can make or break the book’s sales and popularity. The title is the book. It must be a summary of the book–an encapsulation of all its content in a few words, so creating a great title cannot only make or break sales, it can also make or break book reviews!
No matter how good a book is, if the title does not appeal to readers, they are never going to read your book. And if the title does not relate to the story and becomes misleading, readers giving reviews might not be the right audience, and thus will not recommend to other readers. Here are a few tips for creating a book title that will capture reader’s interest, clearly convey the book’s subject matter, and be memorable.
- Short and To-The-Point. The title needs to be short and to the point so it immediately conveys your book’s subject. Titles should be no more than five words, and one or two is preferable.
- Alliteration and Rhythm. You want your title to roll off the reader’s tongue, so it is not only easy to say but a pleasure to repeat. Some of the best titles have alliteration in them, a repeating sound that gives the title emphasis and flow. Repetition of a word also works well to give the title a rhythmic sound. Here are a few effective titles that use alliteration:
He Knew He Was Right (repetition and alliteration)
The Way We Live Now (alliteration)
The idea is to create the effect of a sound bite to make it easy to remember.
- Avoid Words with Double Meanings or Pronunciations. Ask yourself if your title has any words that could be misread before you settle on them.
- Be Original. Be sure to do an online search for your title to see whether anything comes up. If you find other books with your title, pick a different title. The last thing you want is to be thought as just another author writing about the same thing. Make sure that your uniqueness is reflected in your title so that your book stands out.
- Make sure it can also be the website’s domain. When making sure your title is original, also check to see whether your book title is being used for a website. These days is not only important to stand out on the book cover…you should also be consistent on your website. Make sure your title can also be the book’s domain. Search the title as a domain and create it so that the title leads readers directly to your website so you can sell them your book.
- Subtitles. If you feel your title needs more explanation, a subtitle is a good idea, provided it’s not there just for show. But don’t let that stop you from having fun. Yet, make sure it complements the title instead of repeating it. Also make it as short as possible.
Whatever you do, don’t forget to give your title a great deal of thought. Make it clear and memorable and your book will be too. For more information on how we can help Authors please visit www.readerviews.com.