Turning Jealousy into Success…or, What YOU Can Do to be the Featured Expert
Carolyn Howard Johnson shares some tips on how to take positive action and get that featured expert spot with the media.
“Help a Reporter Out” Can Be a Boon for Your Career
When I speak at writers’ groups, I am always amazed at how many writers don’t seem to know about Help a Reporter Out, also called HARO. Or they don’t know how to make it work very well for them. I know because the pencils come out and hands go up.
“A Publicity Plan for 2021”
2020 has been a long, tumultuous year. More important than ever, people need to seize the ample opportunities they must begin to strategize and plan ahead for a fresh start in 2021. So, here are a few key steps that will jump start your promotion and pitching skills in 2021.
How to Run a Virtual Book Tour
Virtual book tours, or what we call “VBTs,” have become an industry standard for generating media buzz following the release of a book. In the simplest terms, VBTs allow you to get the word out about your book without going anywhere or even talking to anyone. What is so great about them is that because there is no travel involved, it’s not strenuous like a physical book tour, and everything is at your fingertips. And, in covid times, no one can physically tour anyway, so run a virtual book tour.
- Author News | Design | Editorial | Marketing
ReBranding – Why Update Your Look?
I don’t know about everyone else but I am, in substance, the same person I was when I reached adulthood. But I really don’t look the same at all. I wear my dress differently, I like different types of clothes, I use different type of accessories, I read different kind of books (even though I keep my lifetime favorites), you know what I mean…we change with time, even though we are the same people. Well our brands must do the same in order to stay relevant and keep growing.
- Author News | Books | Editorial | Marketing
What Language Does Your Book Ad Speak?
Most of us rather let the media attention do our PR to gain credibility. However, we would be fooling ourselves if we believe that relying on that alone we are going to obtain our sales goals; especially if we are first-time or unknown authors. It is a fact we need to budget PR and ads along with our media pitches to market our book.
