Amplify the Value of Your Podcast Interview

When I launched my new release last fall, I took advantage of the Reader Views author interview service. I chose the Podcast Interview to connect with readers through an engaging audio conversation. Sheri Hoyte did an amazing job of preparing me in advance, asking great questions, and engaging with the themes of my novel.

I was happy with my Inside Scoop Live podcast, and here’s how I leveraged it to reach more people. On YouTube, the Inside Scoop Live post with my interview has 29 views. From that video, I have created 16 shorter videos, and together, they have already attracted over 1808 views on YouTube and 3,751 views on TikTok, and more on Facebook and Instagram. The views continue to grow, boosting my follower community. Yes, if you want to grow your audience, it’s worth the time to repurpose this excellent content and get the maximum value from your podcast interview. Here’s how you can amplify the Inside Scoop Live podcast interview in three ways: Clips, Remixing, and Creating your own videos.

Video Clips

From either the desktop or mobile app, go to a YouTube video and click “Clip” (some creators limit or disable this function). On your Inside Scoop Live video, click Clip and adjust the slider to select 5 to 60 seconds, add a title, and share the link on YouTube, Facebook, X, or an email. The advantage of creating clips is that they link to take the viewer seamlessly back to the original, full-length video. The disadvantage is that you have no option to add visuals, captions, or comments, and many platforms require you to upload a video, not a YouTube link.

Video Remix

From the YouTube mobile app only, you can go to your Inside Scoop Live video or to any of your own videos or Clips and click Remix (some creators limit or disable this function). There are five options for Remix:

Edit into a short: This option only shows when mixing your own long-form videos (any video over 3 minutes). When you hit Remix and click edit into a short, the resulting window allows you to drag the handles and select 15 to 60 seconds of your video. Once you click done, you will see the options to add text or special effects, then you can upload and publish.

Sound: Select up to 90 seconds of the audio, add an image or video from your gallery, and post as a new YouTube Short or as a reel or story on TikTok, Facebook, or Instagram. Reels can be from 15 seconds to 3 minutes long. A YouTube Short can be up to 3 minutes long.

Collab: Select up to 15 seconds of another video, click next, and the screen will split vertically. Click the record button, and your new video will show side-by-side with the source video. Click next, and you will see the menu to add options such as text or special effects, then you can upload and publish.

Green Screen: Select up to 15 seconds of another video, and when you click done, that video will become a background. Click the record button to record yourself, and the video of you will be in the foreground of the selected video. This allows you to show facial reactions to the video in the background. Click next, and you can add text and upload your new short.

Cut: Select up to 5 seconds from the video, click done, then record your video. The short Cut will be shown at the beginning of your new short. Add text or special effects.

The advantage of remixing is that it also links the viewer back to the longer video, drawing the viewer to more of your content. Your resulting short can be downloaded from YouTube’s mobile app and uploaded onto other social media platforms. The disadvantage is that a 15 second clip often does not allow time for the question and answers of the podcast interview, there is a limited ability to add images, video, and captions, and all of the editing must be done on your mobile device.

Create Your Own

Of my 16 short videos, I used one clip of the Inside Scoop video. I created one video that was 7 minutes, and from it, I used the Remix option to create 2 shorts. With the experience of those 4 done, I decided to focus on creating my own videos, and made 4 that were under 60 seconds and 8 that were 1-3 minutes in length. The most popular short I created from the podcast had nearly 700, and it was shorter than 60 seconds.

For this option, I uploaded the MP3 audio file provided by Inside Scoop to my laptop Canva account. I created individual projects for each video, with each project cut into a length suited to a question or topic of the podcast interview. I used several pages in a project, combining them to match the length of the MP3 clip I had chosen for that project.

To qualify as a YouTube Short, a video must be under 3 minutes and be either 9:16 vertical aspect ratio or a 1:1 square. A 60-second video that is formatted to fit a landscape screen will not be included on your list of Shorts and it won’t be included on the shorts that are shown to those who are scrolling. I always used the 9:16 vertical format, since that is also acceptable for Reels and Stories on various platforms.

To attract viewer interest, the first 2-3 seconds of a video should have either a visual hook, sound hook, or text hook. A visual hook could be an odd videographic angle, and interesting photo, an animation or interesting transition on the first page. A sound hook could be familiar or exciting music. A text hook may call out to the specific target audience, discuss a relatable pain-point, share a shocking fact, promise a quick list of helpful tips, or ask a question that will be answered in the video.

To keep viewer interest, it is best to have images changing every 5-10 seconds. My 60-second videos include 10-14 images/videos. I looked for videos or placed two still images on a page. It is a good idea to have well-lit moving pictures of yourself facing the camera or doing something interesting or personal photos so that viewers can relate to you. I also get copyright free images and videos from Canva, Wikimedia Commons, Pexels, Pixabay, or Freepik. Choose images that indicate the genre, vibe, or esthetic of your book. Use a page background colour that is consistent throughout your brand.

I often ended the video with an image or video with a mock-up of my book being held by a person or picked up from a table, with a call to action stating where my book was for sale.

Since up to 85% of viewers mute their videos, it is key to have text on the screen. Some of my text matches the audio, and some is additional content to stimulate thought or provide extra information. If you do not add text on a software like Canva, you can ask YouTube or TikTok to add captions as you upload.

After adding the images and text to the MP3 audio, I add soft atmosphere music, adjusting the volume so that it does not overpower the interview. I either use music from Canva or from my own music library. While I have permission to use this music, YouTube will often block videos over 60 seconds based on a music copyright claim. When this happens, YouTube provides the option to erase or replace the song. However, when replacing it, it is difficult to lower the volume of the background music. I found it is better to either erase the song on YouTube or to re-download from Canva without music and add background music and adjust its volume in the YouTube Studio.

Ready to Post your Video?

After completing the creation of your video, there are a few best practices to keep in mind when you post it:

1. Ensure the name of the file that you plan to upload contains same keywords you plan to use as the video title. Add hashtags and keywords in both the title and description.
2. Use a video title that causes curiosity, makes a promise, or indicates your target viewer.
3. Choose a thumbnail image that is interesting and indicates the vibe and theme of the video. You can adjust the thumbnail on the YouTube mobile app, not the desk top studio.
4. Use a video description that contains the keywords to show the benefits of this video to your target viewers. Add a link to buy your book in the description.
5. While uploading to YouTube, scroll to ‘show more’ and add tags. You are given 500 characters for keywords to indicate the topic or target audience of your video.
6. In YouTube Editor, consider adding an End Screen in the last 5-20 seconds of your video. It must be either a playlist or a video, and it can also encourage viewers to subscribe to your channel.
7. Schedule to publish maybe 24 hours after you upload, allowing YouTube to fully process the video and copyright/suitability checks and providing the algorithm time to target the rollout. Scheduling the video allows time to complete any corrections before the video is published. If the video is blocked after being published, then unblocked, YouTube does not roll it out to as many viewers.
8. Add a comment below your published video and pin it to the top, asking a question or linking to your next video.

These podcast interviews are a wonderful opportunity for indie authors to reach new readers, let them get to know you, your motives for writing, and the topics and feel of your books. I’m constantly learning how to create content that will engage viewers who share my passions. Why not jump in and see what happens? What have you noticed works or doesn’t work in your social media marketing initiatives?

ABOUT THE AUTHOR

Elaine Ricker Kelly is an award-winning author bringing healing and hope to those who feel silenced by patriarchal attitudes or sidelined by the church. She writes fiction set in Bible times to shine the light on how Jesus equipped women as disciples and empowered women to speak and lead. Her From Broken to Bold fiction trilogy includes Forgotten Followers, Because She Was Called, and Finding Her Voice.

Her research-based approach and empathetic tone were developed during thirty years as a financial advisor. Kelly also writes articles and non-fiction books about the Bible and church history from a Christian feminist and LGBTQ+ affirming view. She and her husband have three grown daughters and live near Hamilton, Ontario. She and her husband enjoy hiking, walking their dog, playing tennis, pickleball, and music.

CONNECT WITH ELAINE RICKER KELLY

Website: elainekelly.ca 
Instagram: @elaine_kelly_author
Facebook: elainekellyauthor
YouTube: youtube.com/c/ERK4Canada/playlists
TikTok: tiktok.com/@elaine.kelly.author
Buy Links: https://payhip.com/ElaineRKellyAuthor
Amazon: https://www.amazon.com/stores/Elaine-R.-Kelly/author/B09N4WXSXX

FINDING HER VOICE

After being forced to move to Syria, hide her Hebrew heritage, and live under her Latin name, Junia must convince the church to end segregation, or her biracial son will never belong. As Junia explores diverse self-identity and cultures, she teaches, leads, makes trouble, makes friends, and founds new churches. While focused on her calling, will this young widow find a second-chance romance?

Susannah has been evangelizing with her husband, Philip, but as unrest shakes the streets and new life grows within her, she wonders if it is possible to raise a family and still raise her voice. Is she barren if she bears only daughters? Will she risk her life trying for a boy?

The elders told Mariamne that to be an apostle with the same authority as her male co-workers, she must give up her femininity, wear pants, and cut her hair. What will she give up for a special woman?

The women face the riots, cults, and sharp disagreements in the historical and biblical records of AD 39 – 50. Can they proclaim Jesus’s message of equality before church leaders silence them forever?

This feminist and LGBTQ+-affirming ancient historical fiction reflects issues that are still relevant today. Read it as an inspirational standalone or as the powerful conclusion to the biblical fiction trilogy: From Broken to Bold.

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